Archive for category marketing your law firm
Why your Denver Law Firm Should Have a Website
Posted by hawkeye11 in denver law firm, find a denver law firm, law firm seo, law firm websites, marketing your law firm on June 6th, 2009
For the Denver law firms who don’t have a Website, here’s some motivation: if you aren’t online, your competition probably is. Why?
According to recent data from Wikipedia, there are 100 million Web sites online and 75 percent of those Websites are commercial, which means they end in “.com”. This means that most websites are online commercials built to generate revenue or advertise to users.
For Denver law firms today, having a Website is the most popular way to reach clients who need representation. Because of the high amount of users online, a Website is a way to provide critical information to Website visitors who want to know more about a particular area of the law or need legal advice.
The following list provides information for why a Denver law firm Websites are better than other types of advertising.
The Webworld never closes; it’s open 24 hours a day.
Unlike print advertising and television commercials, the Internet is always available to potential clients. Users can view your site whenever they want, you would be surprised the hours people are online searching for products and services. This makes online advertising an effective and convenient way to advertise because the ads are always online.
Websites appeal to users who are already looking for your services.
Yesterday’s card catalogs in libraries have been revolutionized into search engines which index the majority of Web sites. When a user types in a certain keyword or keyphrase, the search engine retrieves specific results. Unlike print advertising and television commercials, the user makes the decision to view Websites by typing specific search terms to find them. There is very little advertising out there that only directs to those searching for your product or services. Where else can you only get in front of those searching for a Denver Law Firm directly?
Website size is not an issue
Even though a large majority of users have a short attention span, there is no limit on words that can appear on a Website. While many Website owners choose to limit the content on their site, they don’t have to. On the Internet, there is no limit to the size of a Website, it can have as many pages as necessary. In fact, the major search engines (Google) like more content and often reward those websites that have more.
The Internet reaches users who have access to a computer terminal. While not everyone owns a computer, the large majority of people in the U.S. have a way to access the Internet.
Generally print ads and television commercials require a specific length and cannot fill the type of space allowed by the Internet. In fact, Web sites can include print ads and video available at any time as well.
Websites target a demographic
Websites can contain certain features and programming that enable it to target a specific audience with Search Engine Optimization (SEO). Search engines list their results in order of relevancy. With effective Denver SEO, Websites can rank high on search engine results for a particular search term. For example, when a user types in “dog bite attorney”, a Website can be optimized to be included in the search results.
Websites are liquid
Perhaps one of the best reasons that Denver attorneys should be online, is that it can be fixed and modified at anytime. Unlike other forms of advertising, attorney Websites can alter content and length to meet the dynamic needs of a Denver law firm. The site can be molded to meet the needs of both attorneys and the potential clients they server.
How to Market you Law Firm online
Posted by hawkeye11 in denver law firm, law firm seo, marketing your law firm on June 4th, 2009
Source: Online directory & news service — Local-Attorneys.com has announced its recommendations for online marketing activities for law firms in 2008.
Forget the television commercials, radio ads, and other gimmicks. This is a year that law firms are focusing on their presence online. Not only will a great online presence boost the brand and image of your law firm, it can also be a great tool for generating traffic to your firm’s website, which in turn can become leads, which in turn can become clients.
Here are the top online activities law firms should do in 2009.
1. Optimize your website.
If you don’t already have a website, you have probably heard from someone or read somewhere what a great promotion tool a website can be for law firms. If you are considering getting a website, a great starting point is to plan what you want your website to look like and write some content pages to put on the website. Then, contact a firm about building a professional website that your Denver law firm can be proud of. If you have a website, but you are not getting the traffic from it you think you could, consult an internet marketing agency. One firm, Iniquitous (http://www.iniquitous.com), based in Denver, CO offers clients search engine optimization which includes on-page optimization, content creation and link building as well as pay-per-click services to help online searchers find what they are looking for easier.
2. Add new content to your website.
New content can be in the form of new pages your site may need, such as information about your firm’s practice areas or informal articles about law topics in the news or tips on a legal topic for the layperson. A quality internet marketing agency can take an article and send it to various sites that accept articles. Particularly, sites on legal topics that accept articles would be especially beneficial. The main purpose of the articles is the fresh content that they provide your site but adding a couple links in an article that is posted on other websites helps boost traffic to your website.
3. Announce news with press releases.
Most internet marketing agencies can help spread your news to newspapers, television stations and industry sites on the web through services like PR Newswire and Market Wire. Because of their ability to be picked up by many sites, press releases are a fantastic way to add bursts of traffic to your website through links that you may include in them.
4. Add photos to your website.
Pictures of the firm’s partners and other staff, a photo of the office building if it’s in a desirable location, or a photo of inside an
attractive, professional office can give visitors to your website a reason to trust you and can convey that your law firm is a successful one. One Denver Law firm, Peters and Associates (http://www.denverslawfirm.net) has a photo of their Colorado Avenue office location and photos of the firm’s principals on the homepage. These help put a face on the firm, making it easier for website visitors to relate. Photos are especially powerful for professional service organizations, such as law firms.
5. Send an email blast a couple times a year.
Gather a few hundred client email addresses and send a mass email. Topics in the email newsletter could be informative information from the articles, interesting cases worked on or new laws that may be of interest to the public.
6. Join directories that will link to your website.
Both directories that you must be paid to be listed in and directories that are free give links to websites along with a one or two sentence description. Local-Attorneys.com is a directory specifically for law firms that list lawyers by region and specialty. For example, search under tax and Maryland and you will find law firms like Fried & Rosefelt, P.A. (http://www.frtaxlaw.com), who focus primarily on tax-related legal issues.
If you want to improve the amount of leads your law firm receives, consider the online activities above. Though offline marketing activities like print brochures can also see much value, focusing attention online is very useful because your clients come to you, searching on what they need and then finding your site. Doing it right means you can spend less time onmarketing and more time practicing law.
-
-
You are currently browsing the archives for the marketing your law firm category.
